Your old clients make wonderful new clients. Do you have a new product, service or office?

I remember when Hunter Douglas came out with The Silhouette Blind, I sent out invitations for a wine and cheese, with a huge discount on the product.

My Rep came to the party to help me price the new blinds in their home, I already had the measurements and had put in Sheers or (God forbid-roller blinds).

It was a huge success and brought back many old clients that I wouldn't have touched again. My clients felt like they were on the cutting edge with such a new product and elegant look.

When times are slow-re-invent the wheel. Make your old clients new again. They will thank you.

Margi Kyle, IDS,ASID,WCAA,WFCP,DCI